After all, they played a role in marketing the brand and help it sell a product or service.

How are they making money when there’s less money being paid to begin with?įor every purchase made using one of Groupon’s special discount codes or offers, they receive a percentage of the purchase as a commission. So far, Groupon may sound too good to be true. Before selling you a coupon, Groupon first makes a deal with the e-commerce website or brand selling the product or service. In the buying process, Groupon is the middleman or broker. But instead of directly selling products to consumers, it sells users coupons that give them access to discounts, limited offers, and buy-on-get-one deals for various e-commerce websites and in-person services. “By teaming up with Groupon, we’re able to help more small businesses make connections with consumers who are eager to get out and explore the world around them… This partnership will make it easier than ever for Google Pay users to browse, click, and purchase the fun and affordable experiences available in the Groupon marketplace,” said Bharathi Ramavarjula, Head of Google Pay.Groupon is categorized as an e-commerce website. “This new partnership with Google Pay will greatly expand our ability to help merchants reach new customers and make it easier for more consumers to tap into the thousands of experiences available in the Groupon marketplace,” said Aaron Cooper, Interim CEO at Groupon. Once this partnership launches in the first half of 2022, Groupon campaigns will be displayed to users in the Google Pay app, increasing our merchants’ exposure and helping drive new customers through their doors. Groupon has announced a new distribution partnership with Google, which will allow users of the Google Pay™ mobile app to conveniently access the thousands of unique local experiences and travel offers listed on Groupon.

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